A store website
without a shopping cart is like opening
a brick and mortar retail location
and telling customers that they are
welcomed to look, but cannot buy anything.
Crazy, isn’t it?
To offer a shopping cart on your
website, you will need shopping cart
software that will let your visitors
buy and pay for your merchandise all
Many web hosting companies offer
shopping cart scripts as part of their
You can use the shopping cart scripts
on your website to process orders
placed by your web store shoppers.
The shopping cart scripts will also
help you develop a database of shoppers,
helping you keep track of who bought
what, when they bought it, their total
The shopping cart script is not always
your total solution for your Internet
store. If you want to accept payments
on line you will likely need to enroll
with a merchant solutions company
(your local bank may even offer the
service) so you can accept credit
cards. A merchant solutions company
will set you up to accept credit card
payments through your on line store.
The only other option, if you already
own a retail location and are already
accepting credit cards there, is to
process your Internet store orders
through your retail credit card process
as a “phone order.” Check
with your merchant solutions account
representative first, though, to make
sure this type of processing is allowed.
If you want your Internet store to
be profitable, you will find a way
for your customers to shop and pay
conveniently. Most people shop with
a credit or debit card these days
– if you do not accept them,
you will likely miss a lot of sales.